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		<title>V Belga Food Hall</title>
		<link>https://oitozerooito.co/2025/03/06/marca-identidade-visual-food-hall/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Thu, 06 Mar 2025 21:01:29 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editáveis]]></category>
		<category><![CDATA[Templates]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[food hall]]></category>
		<category><![CDATA[identidade vidual]]></category>
		<category><![CDATA[v belga]]></category>
		<category><![CDATA[vila belga]]></category>
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					<description><![CDATA[<p>A marca do V Belga Food Hall foi desenhada para honrar os trabalhadores ferroviários, através do resgate visual da arquitetura local e ressignificando a antiga Cooperativa de Ferroviários.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2025/03/06/marca-identidade-visual-food-hall/">V Belga Food Hall</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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															<img fetchpriority="high" decoding="async" width="1080" height="1080" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-03.webp" class="attachment-full size-full wp-image-6560" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-03.webp 1080w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-03-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-03-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-03-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-03-768x768.webp 768w" sizes="(max-width: 1080px) 100vw, 1080px" />															</div>
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					<h1 class="elementor-heading-title elementor-size-default">V BELGA FOOD HALL</h1>				</div>
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									<h3 class="main-text">Um lugar para ser vivido.<span style="font-family: bennet-text-one, sans-serif; font-size: 18px; font-weight: 400; text-transform: none;">&nbsp;</span></h3>
<div class="main-text">
<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Uma marca que busca reviver a tradição e a história de um local histórico da cidade, oferecendo uma experiência gastronômica e de entretenimento. O desafio que enfrentamos foi como posicionar essa marca de forma apropriada e contemporânea, enquanto mantínhamos uma conexão com a tradição e a atmosfera histórica do local.</span></span></div>
<div>&nbsp;</div>
<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Nossa solução envolveu a criação de uma identidade visual que incorporasse os valores de <i>tradição</i>, <i>simpatia</i> e <i>irreverência</i>. Para isso, mergulhamos profundamente na investigação do contexto e da história do local. Descobrimos elementos arquitetônicos marcantes que foram adaptados para transmitir uma mensagem contemporânea.</span></span></div>
<div>&nbsp;</div>
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															<img decoding="async" width="1280" height="720" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-01.webp" class="attachment-full size-full wp-image-6567" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-01.webp 1280w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-01-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-01-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-01-768x432.webp 768w" sizes="(max-width: 1280px) 100vw, 1280px" />															</div>
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									<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">O resultado desse processo é a marca da V Belga Food Hall, que é uma representação vívida da herança histórica do local. O símbolo incorpora a parte frontal de um trem, representando a conexão do local com o transporte histórico, enquanto a parte traseira remete à arquitetura da Vila Belga, especificamente as janelas guilhotina. O logotipo foi personalizado para valorizar o lugar histórico, mantendo toques de modernidade para se adaptar aos novos tempos.</span></span></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Essa identidade visual não apenas preserva a história e a tradição do local, mas também a revitaliza para uma audiência moderna.</span></span></div>								</div>
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									<div><strong><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">PT</span></span></strong></div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">O Logotipo foi cuidadosa e exclusivamente desenhado para carregar as características clássicas encontradas na fachada do antigo prédio da Cooperativa E.V.F.R.G.S. que carrega consigo um apelo emocional ligado à história da Vila Belga e da nossa cidade. </span></span></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Não é raro encontrarmos famílias descendentes dos trabalhadores da viação férrea que tem grande carinho pelo local.</span></span></div><div> </div><div><strong><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">EN</span></span></strong></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">The logo was carefully and exclusively designed to embody the classic features found on the facade of the old building of the E.V.F.R.G.S. Cooperative. It carries with it an emotional appeal connected to the history of Vila Belga and our city. </span></span></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">It is not uncommon to find families descended from railroad workers who hold great affection for the site.</span></span></div>								</div>
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															<img decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-02.webp" class="attachment-full size-full wp-image-6569" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-02.webp 1920w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-02-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-02-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-02-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-02-1536x864.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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									<div><strong><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">PT</span></span></strong></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Os elementos gráficos desenvolvidos para acompanhar as aplicações da identidade foram baseados nas locomotivas tradicionais da época e na arquitetura peculiar da Vila Belga. </span></span></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Os formatos das janelas, cores e texturas são encontrados em diferentes pontos da identidade do V Belga FoodHall.</span></span></div><div> </div><div><strong><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">EN</span></span></strong></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">The graphic elements developed to accompany the applications of the identity were based on traditional locomotives of the time and the distinctive architecture of Vila Belga.</span></span></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">The window shapes, colors, and textures can be found in various elements throughout the V Belga FoodHall identity.</span></span></div>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="640" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-04.webp" class="attachment-full size-full wp-image-6570" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-04.webp 1920w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-04-300x100.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-04-1024x341.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-04-768x256.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-04-1536x512.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-199afa2" data-id="199afa2" data-element_type="column" data-e-type="column">
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						<div class="elementor-element elementor-element-47bcbf2 elementor-widget elementor-widget-text-editor" data-id="47bcbf2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<div> </div><div><strong><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">PT</span></span></strong></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Inspirada nas casas históricas da Vila Belga, a paleta de cores se harmoniza com uma estética industrial. Essa combinação transmite seriedade, conforto e sofisticação. </span></span><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">As tonalidades escolhidas refletem a rica história do local ao mesmo tempo em que abraçam um toque contemporâneo, oferecendo o equilíbrio perfeito entre tradição e modernidade.</span></span></div><div> </div><div><strong><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">EN</span></span></strong></div><div> </div><div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Inspired by the historic houses of Vila Belga, our color palette harmonizes with an industrial aesthetic. This combination conveys seriousness, comfort, and sophistication. The selected shades reflect the rich history of the location while embracing a contemporary touch, offering the perfect balance between tradition and modernity.</span></span></div>								</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4d15b62" data-id="4d15b62" data-element_type="column" data-e-type="column">
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		</section>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-08-1024x1024.webp" class="attachment-large size-large wp-image-6563" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-08-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-08-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-08-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-08-768x768.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-08.webp 1080w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-06-1024x1024.webp" class="attachment-large size-large wp-image-6561" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-06-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-06-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-06-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-06-768x768.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-06.webp 1080w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-016-1024x1024.webp" class="attachment-large size-large wp-image-6591" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-016-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-016-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-016-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-016-768x768.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-016.webp 1377w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-07-1024x1024.webp" class="attachment-large size-large wp-image-6562" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-07-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-07-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-07-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-07-768x768.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-07.webp 1080w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-9b36423 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9b36423" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-05.webp" class="attachment-full size-full wp-image-6572" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-05.webp 1920w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-05-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-05-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-05-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-05-1536x864.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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															<img loading="lazy" decoding="async" width="2048" height="1365" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-012-scaled.webp" class="attachment-full size-full wp-image-6573" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-012-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-012-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-012-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-012-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-012-1536x1024.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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															<img loading="lazy" decoding="async" width="1280" height="720" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-017.webp" class="attachment-full size-full wp-image-6601" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-017.webp 1280w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-017-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-017-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-017-768x432.webp 768w" sizes="(max-width: 1280px) 100vw, 1280px" />															</div>
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		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4c1ac93 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4c1ac93" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-45be690" data-id="45be690" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-389e7a6" data-id="389e7a6" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1cea84c elementor-widget elementor-widget-text-editor" data-id="1cea84c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize"><b>PT</b></span></span></div>
<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">&nbsp;</span></span></div>
<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Para as redes sociais definimos padrões de aplicação de elementos gráficos, cores e tipografias cuidadosamente escolhidas para gerar destaque e variação na agenda semanal. Selos e carimbos também foram criados para complementar a comunicação online e offline.</span></span></div>
<div>&nbsp;</div>
<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize"><b>EN</b></span></span></div>
<div>&nbsp;</div>
<div><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">For social media, we have established patterns for the application of graphic elements, colors, and carefully chosen typefaces to generate emphasis and readability. This ensures that the weekly agenda can be easily shared, along with conceptual posts and menu updates without difficulty.</span></span></div>								</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-602fec8" data-id="602fec8" data-element_type="column" data-e-type="column">
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							</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a380d5c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="a380d5c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-013.webp" class="attachment-full size-full wp-image-6574" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-013.webp 1920w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-013-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-013-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-013-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2025/03/food-hall-v-belga-branding-oitozerooito-013-1536x864.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
				<div class="elementor-element elementor-element-f93f926 elementor-widget elementor-widget-video" data-id="f93f926" data-element_type="widget" data-e-type="widget" data-settings="{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-9031b8d elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9031b8d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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						<div class="elementor-element elementor-element-89d5d13 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="89d5d13" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<h6><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">CREDITS</span></span></h6><h6><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Client/Cliente: V Belga Food Hall.</span></span></h6><h6><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Creative Direction/Direção Criativa: Bruna Paz e Victor Schmitt.<br />Design: Pablo de Almeida.</span></span></h6><h6><span class="texteditor-inline-color"><span class="texteditor-inline-fontsize">Fotografia: Gabriel Pompeo.</span></span></h6><h6> </h6><h6><br data-cke-eol="1" /><br /></h6>								</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-6762f75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6762f75" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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						<div class="elementor-element elementor-element-5b0dbd4 elementor-align-center elementor-widget elementor-widget-button" data-id="5b0dbd4" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
										<a class="elementor-button elementor-button-link elementor-size-sm" href="https://wa.me/5555997039851" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">chame a oitozerooito para co-criar a sua marca</span>
					</span>
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								</div>
				<div class="elementor-element elementor-element-bb79317 elementor-widget elementor-widget-heading" data-id="bb79317" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Branding e Identidade de Marca abaixo:<br><i>More brand and identity design projects </i>below:</h2>				</div>
				<div class="elementor-element elementor-element-5d42b58 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="5d42b58" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
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		<p>O conteúdo <a href="https://oitozerooito.co/2025/03/06/marca-identidade-visual-food-hall/">V Belga Food Hall</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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		<title>Governançabrasil &#124; Govbr</title>
		<link>https://oitozerooito.co/2024/11/07/govbr-governancabrasil/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Thu, 07 Nov 2024 17:16:05 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Estratégia]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Templates]]></category>
		<category><![CDATA[govbr]]></category>
		<category><![CDATA[governançabrasil]]></category>
		<category><![CDATA[rebranding]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=5345</guid>

					<description><![CDATA[<p>O projeto de rebranding da Governançabrasil surgiu da necessidade de alinhar a identidade visual da Govbr com seu papel de vanguarda, reforçando a humanização, proximidade e transparência que a empresa proporciona aos gestores públicos.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2024/11/07/govbr-governancabrasil/">Governançabrasil | Govbr</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="5345" class="elementor elementor-5345" data-elementor-post-type="post">
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					<h1 class="elementor-heading-title elementor-size-default">governançabrasil | govbr</h1>				</div>
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									<p>UM PROJETO DE REBRANDING PARA UMA EMPRESA QUE RESPEITA A HISTÓRIA DE CRESCIMENTO, É HIPERCONECTADA ÀS PESSOAS QUE GEREM NOSSAS CIDADES E TRAZ FACILIDADE PARA TODOS.</p>								</div>
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									<p><a class="x1i10hfl xjbqb8w x1ejq31n xd10rxx x1sy0etr x17r0tee x972fbf xcfux6l x1qhh985 xm0m39n x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz notranslate _a6hd" style="font-family: amplitude, sans-serif; font-size: 18px; font-weight: 400;" tabindex="0" role="link" href="https://www.instagram.com/governancabrasil/">@governancabrasil</a><span style="font-family: amplitude, sans-serif; font-size: 18px; font-weight: 400;"> é uma marca com raízes profundas na história da tecnologia brasileira, pioneira em soluções que transformaram a gestão pública desde os primeiros computadores até a governança digital de hoje.</span></p><div class="main-text"><p>Com uma sólida trajetória de inovação e credibilidade, a marca se encontrava em um momento de evolução estratégica impulsionado pela integração a um grande grupo.</p><p>O projeto de rebranding surgiu da necessidade de alinhar a identidade visual da Govbr com seu papel de vanguarda, reforçando a humanização, proximidade e transparência que a empresa proporciona aos gestores públicos.</p><p>Novo posicionamento, marca e identidade foram desenvolvidos aqui na oitozerooito, juntamente com o time de Marketing da empresa, e o lançamento para o público geral aconteceu este semestre.</p><p>O resultado? Reflexo de uma trajetória histórica, que a prepara para um futuro ágil e inclusivo, reforçando o compromisso da marca de modernizar e simplificar a gestão pública em todo o Brasil.</p></div>								</div>
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															<img loading="lazy" decoding="async" width="800" height="974" src="https://oitozerooito.co/wp-content/uploads/2024/11/sinalizacao-GOVBR-841x1024.webp" class="attachment-large size-large wp-image-5364" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/11/sinalizacao-GOVBR-841x1024.webp 841w, https://oitozerooito.co/wp-content/uploads/2024/11/sinalizacao-GOVBR-246x300.webp 246w, https://oitozerooito.co/wp-content/uploads/2024/11/sinalizacao-GOVBR-768x935.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/11/sinalizacao-GOVBR.webp 1000w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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		<p>O conteúdo <a href="https://oitozerooito.co/2024/11/07/govbr-governancabrasil/">Governançabrasil | Govbr</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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		<item>
		<title>Ettore</title>
		<link>https://oitozerooito.co/2024/02/16/ettore/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Fri, 16 Feb 2024 19:13:34 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editáveis]]></category>
		<category><![CDATA[Estratégia]]></category>
		<category><![CDATA[Templates]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[diversidade]]></category>
		<category><![CDATA[ettore medeiros]]></category>
		<category><![CDATA[templates editáveis]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=4584</guid>

					<description><![CDATA[<p>A marca do Ettore nascer para agregar valor ao profissional dedicado a oportunizar aprendizagens transformadoras para a construção de uma sociedade mais diversa e inclusiva. </p>
<p>O conteúdo <a href="https://oitozerooito.co/2024/02/16/ettore/">Ettore</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
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															<img loading="lazy" decoding="async" width="2048" height="1153" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_01-scaled.webp" class="attachment-full size-full wp-image-4586" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_01-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_01-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_01-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_01-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_01-1536x864.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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					<h1 class="elementor-heading-title elementor-size-default">Ettore</h1>				</div>
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									<h3 class="main-text"><span class="texteditor-inline-fontsize"><span class="texteditor-inline-color"><span class="texteditor-inline-fontfamily"><span class="bold"><span class="italic">&#8220;Seja a transformação que você quer ver no mundo&#8221;.</span></span></span></span></span></h3>
<div class="sub-title">&nbsp;</div>
<p><span class="texteditor-inline-color"><span class="texteditor-inline-fontfamily">A famosa frase de Mahatma Gandhi ilustra bem o trabalho desse profissional apaixonado por gerar transformação e valor através da educação.&nbsp;<br></span></span>&nbsp;<br><span class="texteditor-inline-color"><span class="texteditor-inline-fontfamily">Ettore é um profissional dedicado a oportunizar aprendizagens transformadoras para a construção de uma sociedade mais diversa e inclusiva.&nbsp;<br></span></span><span class="texteditor-inline-color"><span class="texteditor-inline-fontfamily">O mundo só melhora com novas aprendizagens, e as pessoas só aprendem quando se sentem, de fato, ouvidas, acolhidas e respeitadas.</span></span></p>


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															<img loading="lazy" decoding="async" width="2048" height="1365" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_15-scaled.webp" class="attachment-full size-full wp-image-4600" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_15-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_15-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_15-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_15-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_15-1536x1024.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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									<p><b>EN</b></p><div class="sub-title"><span class="texteditor-inline-fontsize"><span class="texteditor-inline-color"><span class="bold">&#8220;Be the transformation you want to see in the world.&#8221;</span></span></span></div><div class="sub-title"> </div><div><span class="texteditor-inline-color">Mahatma Gandhi&#8217;s famous phrase illustrates the work of this professional, passionate about generating transformation and value through education.</span></div><div> </div><div><span class="texteditor-inline-color">Ettore is a professional who provides transformative learning opportunities to build a more diverse and inclusive society.</span></div><div><span class="texteditor-inline-color">The world only improves with new learning, and people only learn when they truly feel heard, welcomed and respected.</span></div><p> </p>								</div>
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															<img loading="lazy" decoding="async" width="2048" height="1152" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_05-scaled.webp" class="attachment-full size-full wp-image-4590" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_05-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_05-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_05-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_05-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_05-1536x864.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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									<p><b>PT<br /></b></p><div><span class="texteditor-inline-color">O logotipo foi desenvolvido de maneira personalizada e exclusiva unindo diferentes tipos de letras maiúsculas e minúsculas com características de desenho humanista no contraste dos traços. O resultado é uma identidade sólida que inspira credibilidade e se relaciona diretamente com o conceito de pluralidade, empatia e acolhimento que são características do Ettore.</span></div><p><b><br />EN<br /></b><span class="texteditor-inline-color"><span class="italic">The logo was developed in a personalized and exclusive manner, combining different uppercase and lowercase letterforms with humanistic drawing characteristics in the contrast of strokes. The result is a strong identity that inspires credibility and directly relates to the concept of plurality, empathy, and welcoming, which are characteristics of Ettore.</span></span></p>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2024/02/Ettore_oitozerooito_01.webp" class="attachment-full size-full wp-image-4604" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/Ettore_oitozerooito_01.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/02/Ettore_oitozerooito_01-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/Ettore_oitozerooito_01-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/Ettore_oitozerooito_01-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/Ettore_oitozerooito_01-1536x864.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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									<p><b>PT<br /></b><span class="texteditor-inline-color">A paleta cromática da marca se inspira em tons da bandeira LGBTQIAPN+ reforçando o caráter inclusivo, maduro e enérgico da identidade.</span></p><p><b>EN<br /></b><span class="texteditor-inline-color"><span class="italic">The brand&#8217;s color palette is inspired by hues from the LGBTQIAPN+ flag, reinforcing the inclusive, mature, and energetic nature of the identity.</span></span></p>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2024/02/Comp-2-1.gif" class="attachment-full size-full wp-image-4607" alt="" />															</div>
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															<img loading="lazy" decoding="async" width="2048" height="1152" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_04-scaled.webp" class="attachment-full size-full wp-image-4589" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_04-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_04-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_04-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_04-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_04-1536x864.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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															<img loading="lazy" decoding="async" width="2000" height="1500" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_08.webp" class="attachment-full size-full wp-image-4593" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_08.webp 2000w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_08-300x225.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_08-1024x768.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_08-768x576.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_08-1536x1152.webp 1536w" sizes="(max-width: 2000px) 100vw, 2000px" />															</div>
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															<img loading="lazy" decoding="async" width="2048" height="1365" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_06-scaled.webp" class="attachment-full size-full wp-image-4591" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_06-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_06-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_06-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_06-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_06-1536x1024.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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															<img loading="lazy" decoding="async" width="1800" height="1500" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_09.webp" class="attachment-full size-full wp-image-4594" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_09.webp 1800w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_09-300x250.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_09-1024x853.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_09-768x640.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_09-1536x1280.webp 1536w" sizes="(max-width: 1800px) 100vw, 1800px" />															</div>
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									<p><b>PT</b></p><div><span class="texteditor-inline-color">Para acompanhar a marca e garantir impacto, legibilidade e leiturabilidade, escolhemos duas tipografias distintas. Uma sem serifa e com bom conforto de leitura para ser utilizada em textos mais extensos e uma fonte com serifas arredondadas e características display para ser utilizadas em títulos e chamadas de destaque.</span></div><div> </div><div><b>EN</b></div><div> </div><div><span class="italic">To complement the brand and ensure impact, legibility, and readability, we chose two distinct typefaces. One sans-serif font with good reading comfort is selected for use in longer texts, while a typeface with rounded serifs and display characteristics is chosen for titles and prominent callouts.</span></div><p>The goal is to facilitate the brand&#8217;s relationship and connection with a young, connected audience that is more open to behavioral changes.</p><p> </p>								</div>
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															<img loading="lazy" decoding="async" width="600" height="750" src="https://oitozerooito.co/wp-content/uploads/2024/02/ettore-02.gif" class="attachment-large size-large wp-image-4612" alt="" />															</div>
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															<img loading="lazy" decoding="async" width="600" height="750" src="https://oitozerooito.co/wp-content/uploads/2024/02/ettore-03.gif" class="attachment-large size-large wp-image-4613" alt="" />															</div>
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		<div class="elementor-element elementor-element-6fd6441 e-con-full e-flex e-con e-child" data-id="6fd6441" data-element_type="container" data-e-type="container">
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															<img loading="lazy" decoding="async" width="600" height="754" src="https://oitozerooito.co/wp-content/uploads/2024/02/ettore-05.gif" class="attachment-large size-large wp-image-4618" alt="" />															</div>
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		<div class="elementor-element elementor-element-264420d e-con-full e-flex e-con e-child" data-id="264420d" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-f43dc0c elementor-widget elementor-widget-image" data-id="f43dc0c" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
															<img loading="lazy" decoding="async" width="600" height="750" src="https://oitozerooito.co/wp-content/uploads/2024/02/ettore-04.gif" class="attachment-large size-large wp-image-4619" alt="" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-9b36423 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9b36423" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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															<img loading="lazy" decoding="async" width="2048" height="1152" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_11-scaled.webp" class="attachment-full size-full wp-image-4596" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_11-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_11-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_11-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_11-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_11-1536x864.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-4c1ac93 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4c1ac93" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-389e7a6" data-id="389e7a6" data-element_type="column" data-e-type="column">
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						<div class="elementor-element elementor-element-1cea84c elementor-widget elementor-widget-text-editor" data-id="1cea84c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><b>PT</b></p><div><span class="texteditor-inline-color">Para as redes sociais utilizamos composições com fotos seguindo um padrão bem definido acompanhadas de elementos da identidade visual com possibilidade de variações que permitem dinamismo na comunicação digital. Fotos de famílias diversas, pessoas que trabalham no corporativo e multiplicidade de cores fortalecem o posicionamento de marca.</span></div><div> </div><div><span style="color: var( --e-global-color-secondary );"><b>EN</b></span></div><div> </div><div><span class="italic">For social media, we employ compositions with photos following a well-defined pattern, accompanied by elements of the visual identity with variations that allow dynamism in digital communication. Pictures of diverse families, individuals working in the corporate setting, and a multitude of colors strengthen the brand positioning.</span></div><div><span class="italic"> </span></div>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-a380d5c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="a380d5c" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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															<img loading="lazy" decoding="async" width="2048" height="1152" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_12-scaled.webp" class="attachment-full size-full wp-image-4597" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_12-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_12-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_12-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_12-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_12-1536x864.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-9031b8d elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9031b8d" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
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						<div class="elementor-element elementor-element-89d5d13 elementor-widget elementor-widget-text-editor" data-id="89d5d13" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><b>PT<br /></b></p><div><span class="texteditor-inline-color">Para complementar a identidade visual de Ettore, foram produzidos alguns elementos gráficos. Além do próprio “E” do logotipo, que pode ser usado tanto sozinho quanto com um sinal de &gt; para criar a forma de um coração, também foi criado um elemento na forma de um arco-íris para incluir frases e palavras em materiais digitais e impressos.</span></div><div> </div><p><b>EN<br /></b></p><div><span class="italic">To complement Ettore&#8217;s visual identity, several graphic elements were created. In addition to the &#8220;E&#8221; from the logo, which can be used both on its own and with a &#8220;&gt;&#8221; sign to create the shape of a heart, a rainbow-shaped element was also designed for incorporating keywords and phrases in digital and printed materials.</span><b></b></div><div> </div>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-896da36 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="896da36" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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															<img loading="lazy" decoding="async" width="2048" height="1365" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_13-scaled.webp" class="attachment-full size-full wp-image-4598" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_13-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_13-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_13-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_13-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_13-1536x1024.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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															<img loading="lazy" decoding="async" width="2048" height="1365" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_14-scaled.webp" class="attachment-full size-full wp-image-4599" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_14-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_14-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_14-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_14-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_14-1536x1024.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
				<div class="elementor-element elementor-element-cd370a9 elementor-widget elementor-widget-image" data-id="cd370a9" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
															<img loading="lazy" decoding="async" width="2048" height="1365" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_16-scaled.webp" class="attachment-full size-full wp-image-4601" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_16-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_16-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_16-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_16-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_16-1536x1024.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-5f56429 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5f56429" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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						<div class="elementor-element elementor-element-2d041a5 elementor-widget elementor-widget-text-editor" data-id="2d041a5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><b>PT<br /></b></p><div><div><span class="texteditor-inline-color">O estilo fotográfico faz uso de uma pluralidade de pessoas. Há a preferência por gente com diferentes cores, idades e corpos, vestindo as cores da bandeira LGBTQIAPN+ ou demonstrando afeto a outras pessoas. As fotos são sempre coloridas. </span></div></div><div> </div><p><b>EN<br /></b></p><div><div><span class="italic">The photographic style embraces a diversity of people, preferring individuals of different colors, ages, and body types, adorned in the colors of the LGBTQIAPN+ flag or expressing affection towards others. The photos are consistently vibrant and colorful.</span></div></div><div> </div>								</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-7de2320 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="7de2320" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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															<img loading="lazy" decoding="async" width="2048" height="1153" src="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_02-scaled.webp" class="attachment-full size-full wp-image-4587" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_02-scaled.webp 2048w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_02-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_02-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_02-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/02/ET_oitozerooito_02-1536x864.webp 1536w" sizes="(max-width: 2048px) 100vw, 2048px" />															</div>
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<h6 class="main-text">Créditos / Credits</h6>
<h6 class="main-text">Direção Criativa/Creative Direction: Victor Schmitt e Bruna Paz.</h6>
<h6 class="main-text">Design: oitozerooito — Bruna Paz, Larissa Mendes, Pablo de Almeida, Victor Schmitt.</h6>
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						<div class="elementor-element elementor-element-5b0dbd4 elementor-align-center elementor-widget elementor-widget-button" data-id="5b0dbd4" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
										<a class="elementor-button elementor-button-link elementor-size-sm" href="https://wa.me/5555997039851" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">agende sua reunião e aperte o play no seu projeto com design.</span>
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					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Branding e Identidade de Marca abaixo:<br><i>More brand and identity design projects </i>below:</h2>				</div>
				<div class="elementor-element elementor-element-5d42b58 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="5d42b58" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
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		<title>Um Guia para um Branding consistente, poderoso e significativo em 2024.</title>
		<link>https://oitozerooito.co/2024/01/23/um-guia-para-um-branding-consistente-poderoso-e-significativo-em-2024/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Tue, 23 Jan 2024 18:59:03 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Conteúdo]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Estratégia]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=4526</guid>

					<description><![CDATA[<p>Reutilizando as palavras do diretor criativo da Monotype, Charles Nix, “o branding está sempre acontecendo. Não existem marcas estáticas.” E como as marcas estão em constante evolução, elas precisam de pilares para mantê-las em pé. </p>
<p>O conteúdo <a href="https://oitozerooito.co/2024/01/23/um-guia-para-um-branding-consistente-poderoso-e-significativo-em-2024/">Um Guia para um Branding consistente, poderoso e significativo em 2024.</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">Um Guia para um Branding consistente, poderoso e significativo em 2024.</h1>				</div>
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									<p><span style="font-weight: 400;">Reutilizando as palavras do diretor criativo da Monotype, Charles Nix, “<em>o branding está sempre acontecendo. Não existem marcas estáticas.</em>” E como as marcas estão em constante evolução, elas precisam de pilares para mantê-las em pé. </span></p>								</div>
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										<time>23 Janeiro, 2024</time>					</span>
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									<p><span style="font-weight: 400;">A tipografia, as cores, o desenho de logotipo, tom de voz podem ser alguns destes pilares. E, mesmo que a responsabilidade de refinamentos, testes de leiturabilidade, acabamentos e outras definições fiquem a cargo de nós Designers, todos os membros da empresa têm a responsabilidade de garantir a consistência da marca. </span></p>								</div>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Mantivemos a consistência visual no uso de cores, fontes e elementos gráficos que fazem alusão ao projeto arquitetônico do V Belga Food Hall.</span></span></span></p>								</div>
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									<h3><b>A consistência não é algo especial: é um requisito</b></h3>								</div>
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									<p><span style="font-weight: 400;">Sabemos que as marcas podem ser muito poderosas. Elas geram confiança, estabelecem identidade, constroem um posicionamento forte e mantêm os clientes voltando. O uso consistente dos elementos de uma marca ou identidade visual mantêm todos na mesma página – apontando na mesma direção. Estabelecer e manter consistência diz ao seu público: “Os valores da nossa marca são importantes. Nós acreditamos neles. Nós os vivemos e a maneira como falamos uns com os outros verbalmente e visualmente é um reflexo fundamental disso.” </span></p>								</div>
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									<p>Para o projeto de marca e Branding do V Belga Food Hall, localizado em Santa Maria, RS, desenvolvemos o logotipo da marca a partir das letras existentes no prédio arquitetônico história da Cooperativa dos Empregados da Viação Férrea.</p>								</div>
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			<p class="elementor-blockquote__content">
				Para que seu cliente saiba quem você é – e confie em você, faça negócios com você, lhe dê dinheiro e, consequentemente, lhe ajude a ter sucesso – sua marca precisa se conhecer e transmitir essa identidade em todos os pontos de contato. E gerir a sua marca (o chamado Branding) precisa ser uma necessidade no seu negócio.			</p>
					</blockquote>
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									<h3><b>Como estabelecer e manter consistência</b></h3>								</div>
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									<p><span style="font-weight: 400;">Pode ser difícil prever a jornada que uma marca fará ao longo dos anos. Pense nas marcas que existiam antes da Internet e antes dos aplicativos. As marcas do mundo Web 2.0 estão se adaptando à medida que o mundo digital evolui para a Web 3.0, o metaverso e tudo o que estiver além disso. Sabendo disso, quais são as etapas acionáveis que uma empresa pode adotar para garantir a consistência da sua marca?</span></p>								</div>
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									<p><span style="font-weight: 400;">A tipografia, as cores, o desenho de logotipo, tom de voz podem ser alguns destes pilares. E, mesmo que a responsabilidade de refinamentos, testes de leiturabilidade, acabamentos e outras definições fiquem a cargo de nós Designers, todos os membros da empresa têm a responsabilidade de garantir a consistência da marca. </span></p>								</div>
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									<h3><b>1. Confira o Guia de Uso de Marca (ou Manual de Identidade VIsual) e escolha bem suas fontes e suas palavras-chave</b></h3>								</div>
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									<p><span style="font-weight: 400;">Esteja você criando um brinde, um papel timbrado ou uma apresentação interna, conheça as cores e fontes primárias e secundárias da marca. Embora não haja um número mínimo de tipos de letra que uma marca possa escolher – e usar apenas uma fonte ou cor o tempo todo possa se tornar mecânico ou monótono, é importante pelo menos ter um tom de voz, cores e possivelmente as fontes principais de exibição bem definidas. </span></p><p><span style="font-weight: 400;">Mesmo assim, pode ser necessário entrar no &#8216;armário do Designer&#8217; e buscar um pouco de “tempero”, também conhecido como uma nova fonte ou uma paleta complementar para uma ocasião especial. Ter uma maneira universal de saber o que acontece junto à sua marca é o primeiro passo para o sucesso. </span></p>								</div>
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<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="dddd0f5" data-elementor-lightbox-title="post ig-13" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU0MSwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3Bvc3QtaWctMTMuanBnIiwic2xpZGVzaG93IjoiZGRkZDBmNSJ9" href='https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-13.jpg'><img loading="lazy" decoding="async" width="768" height="960" src="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-13-768x960.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-13-768x960.jpg 768w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-13-240x300.jpg 240w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-13-819x1024.jpg 819w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-13.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" /></a>
<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="dddd0f5" data-elementor-lightbox-title="post ig-14" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU0MiwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3Bvc3QtaWctMTQuanBnIiwic2xpZGVzaG93IjoiZGRkZDBmNSJ9" href='https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-14.jpg'><img loading="lazy" decoding="async" width="768" height="960" src="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-14-768x960.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-14-768x960.jpg 768w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-14-240x300.jpg 240w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-14-819x1024.jpg 819w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-14.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" /></a>
<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="dddd0f5" data-elementor-lightbox-title="post ig-11" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDUzMCwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3Bvc3QtaWctMTEuanBnIiwic2xpZGVzaG93IjoiZGRkZDBmNSJ9" href='https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-11.jpg'><img loading="lazy" decoding="async" width="768" height="960" src="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-11-768x960.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-11-768x960.jpg 768w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-11-240x300.jpg 240w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-11-819x1024.jpg 819w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-11.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" /></a>
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									<p>Acima, você consegue identificar fontes escolhidas para complementar a comunicação do V Belga Food Hall que possuem características visuais que se assemelham ao logotipo, trazendo unidade e memorabilidade da identidade visual a partir da repetição do uso destes templates (com variações pontuais), para trazer informações sobre o espaço gastronômico todas as semanas. Ao lado dos templates, a sacola retornável que possui os &#8216;selinhos&#8217; da marca aplicado tal como eram os carimbos que indicavam que o passageiro dos trens possuía um ticket válido para viagem.</p>								</div>
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									<h3 class="ha hb hc hd he"><b>2. Avalie como foi a interação/receptividade junto ao público constantemente</b></h3>								</div>
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									<p><span class="HwtZe" lang="pt"><span style="font-weight: 400;">Considere isso uma regra para qualquer etapa atrelada ao Branding, que vai além de Guias e Manuais de Identidade Visual: <strong>se o sistema visual ou de comunicação é tão complexo e variado a ponto do público não conseguir distinguir o que é ou não é conteúdo/produto/peça gráfica da sua marca, então é hora de olhar pra trás e analisar se não é hora de simplificar.</strong> <br /></span></span></p><p><span class="HwtZe" lang="pt"><span style="font-weight: 400;">Você precisa ter uma visão panorâmica do negócio e das ações previamente realizadas, identificando os pontos assertivos e aqueles que precisam de ajuste, de forma que o público entenda a sua mensagem e saiba exatamente o que você é e faz, sem a necessidade de correr para o Google para descobrir.</span></span></p>								</div>
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				Logo na primeira fase de entrega do projeto, iniciamos bases de templates que nortearam as primeiras peças pré-inauguração. Usávamos muito o bege, uma cor neutra presente no projeto arquitetônico, porém conforme a comunicação foi se repetindo no digital, percebemos que era a hora de complementar os elementos gráficos criando novas conexões com a arquitetura tão reconhecível da Vila Belga.			</p>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">3. </span></span></span><b>Deixe todos alinhados</b></p>								</div>
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									<p><span style="font-weight: 400;">A voz de uma marca é expressa através do seu discurso verbal e visual. Todos na marca devem entender e estar de acordo com isso, estejam eles diretamente envolvidos com o Design da marca ou não. Ajuda ter uma plataforma ou sistema que integra facilmente todas as informações de uma marca em um só lugar, como o</span><b> Brandbook</b><span style="font-weight: 400;">, o &#8216;livro da sua marca&#8217;. <br /></span></p><p><span style="font-weight: 400;">Aqui na <a href="https://oitozerooito.co/branding-identidade-visual-marca/">oitozerooito</a>, entregamos um material encorpado e cheio de estratégia e design para que a sua empresa e as empresas posteriormente contratadas consigam replicar de forma consistente as decisões que foram definidas e validadas durante o processo de Branding de uma marca. É de um nível superior ao Manual de Identidade Visual (aqui chamado de <strong>GUM – Guia de Uso de Marca</strong>), pois contempla ferramentas estratégicas que entregam o posicionamento, valores, o “porquê” da marca, até a escolha da fonte, dos ícones, das assinaturas visuais, mantendo a força da sua marca em um<strong> nível intelectual e psicológico</strong>.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="450" src="https://oitozerooito.co/wp-content/uploads/2024/01/gum-vbelga-1024x576.jpg" class="attachment-large size-large wp-image-4550" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/gum-vbelga-1024x576.jpg 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/gum-vbelga-300x169.jpg 300w, https://oitozerooito.co/wp-content/uploads/2024/01/gum-vbelga-768x432.jpg 768w, https://oitozerooito.co/wp-content/uploads/2024/01/gum-vbelga-1536x864.jpg 1536w, https://oitozerooito.co/wp-content/uploads/2024/01/gum-vbelga.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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				Inicialmente, para o V Belga Food Hall, que contratou a oitozerooito durante o período de reformas do espaço físico, fizemos a entrega do GUM, o Guia de Uso de Marca, antes de definirmos as ferramentas estratégicas que embasariam o Branding do espaço. A partir deste material, a empresa contratada para gerir a Comunicação Digital pôde gerar as primeiras peças pré-inauguração, assim como as placas de sinalização do espaço. Posteriormente, montamos as ferramentas e complementamos o projeto gráfico desenvolvendo mais marcas e peças gráficas durante o primeiro ano de funcionamento do Food Hall.			</p>
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									<h3>4. <b>Realize avaliações periódicas da sua marca</b></h3>								</div>
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									<p><span style="font-weight: 400;">O Branding está sempre acontecendo. Realizar </span><b>auditorias</b><span style="font-weight: 400;"> ou </span><b>avaliações contínuas </b><span style="font-weight: 400;">da marca, com a opção de terceirizar e aproveitar a ajuda de parceiros externos como Planejadores, Profissionais de Marketing e mesmo Designers (que possuem uma abordagem metodológica, com análises e pesquisas), nunca será uma má ideia. A avaliação deve ter uma</span><b> visão de alto nível</b><span style="font-weight: 400;"> e deve ser</span><b> analítica</b><span style="font-weight: 400;">.</span></p><p>Consistência, voz da marca, replicações de parceiros, contraste de cores no digital e no offline, legibilidade e muito mais devem ser considerados. A avaliação pode ser feita com um ou mais profissionais e, feitos os ajustes, mantêm todas as canoas apontando na mesma direção e podem detectar até futuros problemas. </p>								</div>
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<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="e7e1576" data-elementor-lightbox-title="post ig-10" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU0MCwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3Bvc3QtaWctMTAuanBnIiwic2xpZGVzaG93IjoiZTdlMTU3NiJ9" href='https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-10.jpg'><img loading="lazy" decoding="async" width="768" height="960" src="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-10-768x960.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-10-768x960.jpg 768w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-10-240x300.jpg 240w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-10-819x1024.jpg 819w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-10.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" /></a>
<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="e7e1576" data-elementor-lightbox-title="post ig-02" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDUzMiwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL3Bvc3QtaWctMDIuanBnIiwic2xpZGVzaG93IjoiZTdlMTU3NiJ9" href='https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-02.jpg'><img loading="lazy" decoding="async" width="768" height="960" src="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-02-768x960.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-02-768x960.jpg 768w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-02-240x300.jpg 240w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-02-819x1024.jpg 819w, https://oitozerooito.co/wp-content/uploads/2024/01/post-ig-02.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" /></a>
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									<h3><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">5. </span></span></span><b>Acima de tudo, comunique-se</b></h3>								</div>
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<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="af24006" data-elementor-lightbox-title="VB-Prancheta 14" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1NSwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL1ZCLVByYW5jaGV0YS0xNC5wbmciLCJzbGlkZXNob3ciOiJhZjI0MDA2In0%3D" href='https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14.png'><img loading="lazy" decoding="async" width="768" height="1152" src="https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14-768x1152.png" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14-768x1152.png 768w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14-200x300.png 200w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14-683x1024.png 683w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14-1024x1536.png 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-14.png 1034w" sizes="(max-width: 768px) 100vw, 768px" /></a>
<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="af24006" data-elementor-lightbox-title="VB-Prancheta 15" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1NiwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDFcL1ZCLVByYW5jaGV0YS0xNS5wbmciLCJzbGlkZXNob3ciOiJhZjI0MDA2In0%3D" href='https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15.png'><img loading="lazy" decoding="async" width="768" height="1152" src="https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15-768x1152.png" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15-768x1152.png 768w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15-200x300.png 200w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15-683x1024.png 683w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15-1024x1536.png 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15-1366x2048.png 1366w, https://oitozerooito.co/wp-content/uploads/2024/01/VB-Prancheta-15.png 1377w" sizes="(max-width: 768px) 100vw, 768px" /></a>
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									<p><b>Os valores da marca, o nome, o logotipo, a missão e outros elementos da marca sustentam o que uma marca é</b><span style="font-weight: 400;">, e mesmo que ela esteja constantemente mudando, ela deve sempre se expressar. Se houver alguma mudança, </span><b>avise a todos</b><span style="font-weight: 400;">. Se houver um problema de acesso, </span><b>conserte-o</b><span style="font-weight: 400;">. Se você estiver contratando um serviço terceirizado, como um projeto de Rebranding ou uma entrega completa e estratégica – como um Brandbook, </span><b>todos da sua equipe e empresa devem ser expostos de alguma forma</b><span style="font-weight: 400;">. </span></p>								</div>
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									<h2><b>Por que contratar a oitozerooito?</b><span style="font-weight: 400;"> </span></h2>								</div>
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									<p><span style="font-weight: 400;">Se você está à procura de profissionais que levam em consideração a história da sua marca, que gostam de pesquisar e descobrir possibilidades criativas e estratégicas para complementar o seu projeto, que trazem insights diferentes do que você está acostumado e que são apaixonados pela combinação de estratégia e criatividade, nosso estúdio de Design pode ser uma das opções a se colocar na balança. Trabalhamos com diversos segmentos e trazemos resultados diferentes e que nos orgulham constantemente, há mais de 10 anos atuando como Designers e há quase 5 juntos na oitozerooito. Além de um projeto que deixará você orgulhoso, há uma grande probabilidade de nos tornarmos parceiros e amigos.</span></p><p>Clique no botão abaixo e aperte o play no seu projeto com Design.</p>								</div>
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									<p><span class="HwtZe" lang="pt">Se você curtiu o assunto, que tal conferir o artigo (em inglês) que nos inspirou a escrever este aqui? <a href="https://www.monotype.com/resources/your-guide-consistent-powerful-and-meaningful-branding" target="_blank" rel="noopener">Clique e leia!</a></span></p>								</div>
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									<span class="elementor-button-text">agende sua reunião</span>
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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="534" src="https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-1024x683.webp" class="attachment-large size-large wp-image-2335" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-1536x1024.webp 1536w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags.webp 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2023/01/13/sunset-sessions/" >
				Sunset Sessions			</a>
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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="532" src="https://oitozerooito.co/wp-content/uploads/2022/06/caixa_baita-1024x681.jpg" class="attachment-large size-large wp-image-1464" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2022/06/caixa_baita-1024x681.jpg 1024w, https://oitozerooito.co/wp-content/uploads/2022/06/caixa_baita-300x199.jpg 300w, https://oitozerooito.co/wp-content/uploads/2022/06/caixa_baita-768x511.jpg 768w, https://oitozerooito.co/wp-content/uploads/2022/06/caixa_baita.jpg 1504w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2022/07/21/os-tres-pilares-de-uma-marca-forte/" >
				Os três pilares de uma marca forte			</a>
		</h6>
		
		<a class="elementor-post__read-more" href="https://oitozerooito.co/2022/07/21/os-tres-pilares-de-uma-marca-forte/" aria-label="Read more about Os três pilares de uma marca forte" tabindex="-1" >
			Conheça »		</a>

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		<p>O conteúdo <a href="https://oitozerooito.co/2024/01/23/um-guia-para-um-branding-consistente-poderoso-e-significativo-em-2024/">Um Guia para um Branding consistente, poderoso e significativo em 2024.</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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		<enclosure url="https://oitozerooito.co/wp-content/uploads/2024/01/vbelga_logotipo.mp4" length="5324234" type="video/mp4" />
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		<title>Quicker</title>
		<link>https://oitozerooito.co/2024/01/12/quicker/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Fri, 12 Jan 2024 21:32:11 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editáveis]]></category>
		<category><![CDATA[Naming]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=4455</guid>

					<description><![CDATA[<p>A Quicker é uma marca que nasce para inspirar pessoas a incorporar soluções mais convenientes e efetivas nas suas rotinas.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2024/01/12/quicker/">Quicker</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="4455" class="elementor elementor-4455" data-elementor-post-type="post">
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															<img loading="lazy" decoding="async" width="1920" height="1440" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-03.webp" class="attachment-full size-full wp-image-4472" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-03.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-03-300x225.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-03-1024x768.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-03-768x576.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-03-1536x1152.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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															<img loading="lazy" decoding="async" width="1536" height="1920" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-02.webp" class="attachment-full size-full wp-image-4471" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-02.webp 1536w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-02-240x300.webp 240w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-02-819x1024.webp 819w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-02-768x960.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-02-1229x1536.webp 1229w" sizes="(max-width: 1536px) 100vw, 1536px" />															</div>
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					<h1 class="elementor-heading-title elementor-size-default">Quicker Lavanderia de Autoatendimento</h1>				</div>
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									<p><span class="texteditor-inline-color" style="color: #000000;">Cada vez mais frequentemente, nosso comportamento de consumo e o da sociedade em si, têm mudado. Atualmente, as casas e apartamentos estão cada vez mais compactos e isso faz com que o mercado reaja fazendo com que novas formas de realizarmos tarefas cotidianas surjam. Assim, o mercado de lavanderias de autoatendimento vai ganhando força nos últimos anos.</span></p><div><div><span class="texteditor-inline-color" style="color: #000000;">Dessa mudança nasceu a Quicker. Uma lavanderia simpática que se tornou a expansão da casa das pessoas, permitindo que economizemos espaço e dinheiro, afinal, não precisamos mais investir em maquinário e manutenção. Lavar roupas também ficou mais rápido e, enquanto as máquinas trabalham, temos mais tempo para nós.</span></div></div><div> </div><div><div class="sub-title"><span class="texteditor-inline-fontsize" style="font-size: 24px;"><br /><span class="texteditor-inline-color" style="color: #000000;">A Quicker é uma marca que nasce para inspirar pessoas a incorporar soluções mais convenientes e efetivas nas suas rotinas.</span></span></div><div class="sub-title"><span class="texteditor-inline-fontsize" style="font-size: 24px;"><span class="texteditor-inline-color" style="color: #000000;"> </span></span></div></div>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE_Prancheta-1.webp" class="attachment-full size-full wp-image-4470" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE_Prancheta-1.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE_Prancheta-1-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE_Prancheta-1-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE_Prancheta-1-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE_Prancheta-1-1536x864.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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									<p><b>EN</b></p><div><span class="texteditor-inline-color" style="color: #5b5b5b;">The behaviors of the market and the society have been evolving over time. Currently, homes and apartments are becoming increasingly compact, prompting the market to react and create new ways of performing daily tasks to emerge. As a result, the self-service laundry market has gained significant traction in recent years.</span></div><div> </div><div><span class="texteditor-inline-color" style="color: #5b5b5b;">From this change<span class="bold"> Quicker </span>was born, a friendly laundry service that becomes an extension of people&#8217;s homes, allowing us to save space and money. After all, there&#8217;s no longer a need to invest in machinery and maintenance. Doing laundry has also become faster, and while the machines work, we have more time for ourselves.</span></div><div> </div><div class="sub-title"><span class="texteditor-inline-color" style="color: #5b5b5b;"><span class="texteditor-inline-fontsize" style="font-size: 24px;">Quicker is a brand that is born to inspire people to incorporate more convenient and effective solutions into their routines.</span></span></div><div class="sub-title"><span class="texteditor-inline-color" style="color: #5b5b5b;"><span class="texteditor-inline-fontsize" style="font-size: 24px;"> </span></span></div>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="572" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-08.webp" class="attachment-full size-full wp-image-4468" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-08.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-08-300x89.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-08-1024x305.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-08-768x229.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-08-1536x458.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-45c612e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="45c612e" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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									<p><b>PT<br /></b>A paleta cromática da Quicker traz toda a diversidade da marca, em tons vibrantes que aproximam sua audiência da marca.</p><p><b><br />EN<br /></b>Quicker&#8217;s color palette encapsulates the diversity of the brand, featuring vibrant tones that draw its audience closer to the brand.</p>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-06.webp" class="attachment-full size-full wp-image-4469" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-06.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-06-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-06-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-06-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-06-1536x864.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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									<b>PT</b><br>
Quicker tem uma expressão descomplicada, jovem, consciente, que educa, acolhe, agiliza e transforma, através de formas e elementos que despertem o interesse e a sensação de praticidade e reconhecimento pelo público.
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<b>EN</b><br>
Quicker embodies an uncomplicated, youthful, and conscious expression that educates, embraces, streamlines, and transforms through shapes and elements designed to pique interest and evoke a sense of practicality and recognition among the audience.								</div>
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															<img loading="lazy" decoding="async" width="1536" height="1920" src="https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3622.webp" class="attachment-full size-full wp-image-4465" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3622.webp 1536w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3622-240x300.webp 240w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3622-819x1024.webp 819w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3622-768x960.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3622-1229x1536.webp 1229w" sizes="(max-width: 1536px) 100vw, 1536px" />															</div>
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															<img loading="lazy" decoding="async" width="1920" height="1920" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05.webp" class="attachment-full size-full wp-image-4473" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05-768x768.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_UNIO-05-1536x1536.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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									<b>PT</b><br>
Para que a marca tenha ferramentas visuais para se manifestar em todos os pontos de contato, desenvolvemos padrões gráficos, cromáticos e escolhemos tipografias interessantes com o intuito de facilitar a relação e conexão da marca com um público jovem, conectado e que está mais aberto à mudanças de comportamento. 
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<b>EN</b><br>
In order for the brand to have visual tools to express itself across all touchpoints, we have developed graphic and color patterns and selected intriguing typefaces. The goal is to facilitate the brand&#8217;s relationship and connection with a young, connected audience that is more open to behavioral changes.								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1440" src="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-04.webp" class="attachment-full size-full wp-image-4467" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-04.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-04-300x225.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-04-1024x768.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-04-768x576.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/QUICKER_BEHANCE-04-1536x1152.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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															<img loading="lazy" decoding="async" width="1920" height="1280" src="https://oitozerooito.co/wp-content/uploads/2024/01/Citylight-on-a-Bus-Stop-PSD-Mockup.webp" class="attachment-full size-full wp-image-4464" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/Citylight-on-a-Bus-Stop-PSD-Mockup.webp 1920w, https://oitozerooito.co/wp-content/uploads/2024/01/Citylight-on-a-Bus-Stop-PSD-Mockup-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/01/Citylight-on-a-Bus-Stop-PSD-Mockup-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/01/Citylight-on-a-Bus-Stop-PSD-Mockup-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/Citylight-on-a-Bus-Stop-PSD-Mockup-1536x1024.webp 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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									<p><b>PT</b><br />Uma identidade visual moderna, instigante e marcante criada para antecipar o valor e a qualidade do serviço oferecido pela Quicker aliada a um projeto de Branding que tem o objetivo de padronizar as mensagens para que a imagem da marca seja percebida de maneira uniforme por parte do público.<br /><br /><b>Facilitar a mudança de comportamento oferecendo uma solução mais vantajosa, justa e interessante.</b></p><p><b>EN</b><br />A modern, intriguing, and distinctive visual identity has been crafted to foreshadow the value and quality of the services provided by Quicker. This is coupled with a branding project aimed at standardizing messages, ensuring a consistent perception of the brand image among the audience.<br /><span style="color: var( --e-global-color-secondary );"><br /><b>Quicker seeks to facilitate a shift in behavior by offering a more advantageous, fair, and compelling solution.</b></span></p>								</div>
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															<img loading="lazy" decoding="async" width="1536" height="1920" src="https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3617.webp" class="attachment-full size-full wp-image-4466" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3617.webp 1536w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3617-240x300.webp 240w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3617-819x1024.webp 819w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3617-768x960.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/01/IMG_3617-1229x1536.webp 1229w" sizes="(max-width: 1536px) 100vw, 1536px" />															</div>
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									<p><b>PT<br /></b><span style="color: var( --e-global-color-secondary );">Quicker oferece um ambiente moderno, confortável e acolhedor, onde você pode realizar suas tarefas, relaxar ou encontrar seus amigos para compartilhar momentos enquanto cuida das suas roupas.</span></p><div> </div><div><p><b>Diziam que &#8220;roupa suja se lava em casa&#8221;. Agora não mais!</b></p><b> </b><p> </p></div><p><b>EN<br /></b><span style="font-size: 18px; color: var( --e-global-color-secondary );">Quicker provides a modern, comfortable, and welcoming environment where you can carry out your tasks, relax, or meet up with friends to share moments while taking care of your clothes.</span></p><div> </div><div><b>They used to say, &#8220;Don&#8217;t wash your dirty laundry in public.&#8221; Not anymore!</b></div>								</div>
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<h6 class="main-text">Créditos / Credits</h6>
<h6 class="main-text">Direção Criativa/Creative Direction: Victor Schmitt e Bruna Paz.</h6>
<h6 class="main-text">Design: oitozerooito — Bruna Paz, Larissa Mendes, Pablo de Almeida, Victor Schmitt.</h6>
</div>
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										<a class="elementor-button elementor-button-link elementor-size-sm" href="https://wa.me/5555997039851" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">chame a oitozerooito para co-criar a sua marca</span>
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					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Branding e Identidade de Marca abaixo:<br><i>More brand and identity design projects </i>below:</h2>				</div>
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				Bergantim			</a>
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				Manahara			</a>
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				<a class="elementor-post__thumbnail__link" href="https://oitozerooito.co/2022/06/02/baita-pizza/" tabindex="-1" >
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				Baita Pizza			</a>
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		<p>O conteúdo <a href="https://oitozerooito.co/2024/01/12/quicker/">Quicker</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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			</item>
		<item>
		<title>Bergantim</title>
		<link>https://oitozerooito.co/2023/07/11/bergantim/</link>
		
		<dc:creator><![CDATA[Lauren]]></dc:creator>
		<pubDate>Tue, 11 Jul 2023 22:11:48 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editáveis]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Portfolio]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=3880</guid>

					<description><![CDATA[<p>A empresa Bergantim Expedição Culinária está nascendo com o intuito de oferecer uma culinária simples, atrativa, gostosa e que possibilite que os clientes façam refeições ágeis, leves, e cheias de energia.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2023/07/11/bergantim/">Bergantim</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3880" class="elementor elementor-3880" data-elementor-post-type="post">
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					<h1 class="elementor-heading-title elementor-size-default">Bergantim Expedição Culinária</h1>				</div>
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									<p>A empresa Bergantim Expedição Culinária está nascendo com o intuito de oferecer uma culinária simples, atrativa, gostosa e que possibilite que os clientes façam refeições ágeis, leves, e cheias de energia.<br /><span style="color: var( --e-global-color-secondary );"><br />Na hora de criar a marca da Bergantim, foram levados em conta os conceitos: artesanal, enérgica, leve, humana, simpática e dinâmica. O logotipo foi feito a partir de um lettering para que trouxesse o lado humanizado e artesanal. As formas das letras sugerem simpatia e dinamismo, visto que, possuem curvas arredondadas e variam entre minúsculas e versaletes (maiúsculas pequenas). O símbolo é representado por uma ilustração inspirada na xilogravura, o que reforça o conceito artesanal da marca.</span></p>								</div>
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									<p>Para a complementar a comunicação visual da Bergantim, foram desenvolvidas ilustrações digitais de ingredientes da culinária. As ilustrações possuem bordas irregulares para trazer a sensação de algo feito à mão.</p>								</div>
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									<div class="Project-projectModuleContainer-BtF Preview__project--topMargin e2e-Project-module-container"><h6><span style="font-size: 16px;">Créditos</span></h6><div class="Module-module-Bce root module-container-reference"><div class=""><div class="project-module js-project-module--text module project-module-text text align-center module-content-text"><h6 class="main-text">Direção Criativa: Bruna Paz</h6><h6 class="main-text">Design: Larissa Mendes</h6></div></div></div></div>								</div>
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									<span class="elementor-button-text">chame a oitozerooito para co-criar a sua marca</span>
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					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Branding e Identidade de Marca abaixo:<br><i>More brand and identity design projects </i>below:</h2>				</div>
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		<p>O conteúdo <a href="https://oitozerooito.co/2023/07/11/bergantim/">Bergantim</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Lili de Grammont</title>
		<link>https://oitozerooito.co/2023/07/08/lili-de-grammont/</link>
		
		<dc:creator><![CDATA[Lauren]]></dc:creator>
		<pubDate>Sat, 08 Jul 2023 01:37:33 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editáveis]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Sites]]></category>
		<category><![CDATA[branding pessoal]]></category>
		<category><![CDATA[empreendedorismo feminino]]></category>
		<category><![CDATA[lili de grammont]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=3823</guid>

					<description><![CDATA[<p>Lili de Grammont, assim como todos nós, é construção das experiências, vivências, convivências e aprendizados de uma vida inteira. Infelizmente a vida colocou no seu caminho uma experiência traumática e dolorosa capaz de ficar marcada de maneira muito profunda na essência do seu ser, mas mais do que isso, essa experiência também despertou em Lili força, coragem<br />
e resiliência.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2023/07/08/lili-de-grammont/">Lili de Grammont</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3823" class="elementor elementor-3823" data-elementor-post-type="post">
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				<section class="elementor-section elementor-top-section elementor-element elementor-element-bef2ad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bef2ad1" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
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					<h2 class="elementor-heading-title elementor-size-default">lili de grammont</h2>				</div>
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									<p><strong>PT</strong><br /><br />Lili de Grammont, assim como todos nós, é construção das experiências, vivências, convivências e aprendizados de uma vida inteira. Infelizmente a vida colocou no seu caminho uma experiência traumática e dolorosa capaz de ficar marcada de maneira muito profunda na essência do seu ser, mas mais do que isso, essa experiência também despertou em Lili força, coragem<br />e resiliência.</p>								</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8f210be" data-id="8f210be" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-bdcbb29 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default" data-id="bdcbb29" data-element_type="section" data-e-type="section" data-settings="{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}">
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://oitozerooito.co/wp-content/uploads/2023/07/ezgif-2-b20c71089e.gif" class="attachment-full size-full wp-image-3841" alt="" />															</div>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-dcb5aee elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default" data-id="dcb5aee" data-element_type="section" data-e-type="section" data-settings="{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}">
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2729971 elementor-invisible elementor-widget elementor-widget-image" data-id="2729971" data-element_type="widget" data-e-type="widget" data-settings="{&quot;_animation&quot;:&quot;fadeIn&quot;}" data-widget_type="image.default">
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-cee8c7f" data-id="cee8c7f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
				<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-77883df" data-id="77883df" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ac28576 elementor-widget elementor-widget-text-editor" data-id="ac28576" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<strong>PT</strong>
<div>

The color palette has earthy tones – referring to skin tones and also to the sensorial experience of the touch. It conveys reliability, comfort and proximity, in addition to prioritizing a light and positive relationship with nature and natural processes of the products development.

</div>
<div>
<br>
<b>EN</b>
</br>
A paleta cromática foi construída utilizando tons terrosos – que remetem aos tons de pele e também à experiência sensorial do toque. Transmite confiabilidade, conforto e proximidade, além de priorizar por uma relação leve e positiva com a natureza e com os processos orgânicos e naturais de desenvolvimento de produtos.

</div>								</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-50da7ae" data-id="50da7ae" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-864cd5e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="864cd5e" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
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									<p><b>PT<br /></b>Hoje, o escopo de atuação da marca se divide nos produtos artesanais para uso pessoal e também na difusão de conteúdo e atividades sobre a Yoga massagem Ayurvédica combinadas aos produtos.</p>								</div>
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									<b>EN</b>
<div><span class="texteditor-inline-fontsize"><span class="italic">Today the brand&#8217;s scope is divided into handcrafted products for personal use and also the dissemination of content and activities on Ayurvedic Yoga Massage combined with the products.</span></span></div>								</div>
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									<b>PT</b><br><span class="texteditor-inline-fontsize"><span class="italic">Cada elemento gráfico desenvolvido a partir do símbolo tem potencial para representar a marca em diversos suportes, tanto no digital quanto no offline e, assim, oferece novas formas de se conectar e fazer parte do cotidiano de seus seguidores e consumidores.</span></span>								</div>
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									<b>EN</b>
<div><span class="texteditor-inline-fontsize"><span class="texteditor-inline-fontsize"><span class="italic">Each graphic element developed from the symbol has the potential to represent the brand in different media, both digital and offline, and thus offers new ways to connect and be part of the daily lives of its followers and consumers.</span></span></div>								</div>
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									<div class="Project-projectModuleContainer-BtF Preview__project--topMargin e2e-Project-module-container">
<h6></h6>
<div class="Module-module-Bce root module-container-reference">
<div class="">
<div class="project-module js-project-module--text module project-module-text text align-center module-content-text">
<h6 class="main-text">Créditos / Credits</h6>
<h6 class="main-text"></h6>
<h6 class="main-text">Cliente/Client: <a href="https://www.instagram.com/
lilidegrammont/" target="_blank" rel="noopener">Lili de Grammont</a></h6>
<h6 class="main-text">Direção Criativa/Creative Direction: Bruna Paz</h6>
<h6 class="main-text">Design: oitozerooito – Bruna Paz, Larissa Mendes</h6>
</div>
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</div>								</div>
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										<a class="elementor-button elementor-button-link elementor-size-sm" href="https://wa.me/5555997039851" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">chame a oitozerooito para co-criar a sua marca</span>
					</span>
					</a>
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					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Branding e Identidade de Marca abaixo:<br><i>More brand and identity design projects </i>below:</h2>				</div>
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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="640" src="https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-1024x819.jpg" class="attachment-large size-large wp-image-881" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-1024x819.jpg 1024w, https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-300x240.jpg 300w, https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-768x614.jpg 768w, https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2022/06/02/baita-pizza/" >
				Baita Pizza			</a>
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			Conheça »		</a>

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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="759" src="https://oitozerooito.co/wp-content/uploads/2021/05/vanCOLORS.psd-1024x971.jpg" class="attachment-large size-large wp-image-1273" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2021/05/vanCOLORS.psd-1024x971.jpg 1024w, https://oitozerooito.co/wp-content/uploads/2021/05/vanCOLORS.psd-300x284.jpg 300w, https://oitozerooito.co/wp-content/uploads/2021/05/vanCOLORS.psd-768x728.jpg 768w, https://oitozerooito.co/wp-content/uploads/2021/05/vanCOLORS.psd-1536x1456.jpg 1536w, https://oitozerooito.co/wp-content/uploads/2021/05/vanCOLORS.psd.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2021/05/31/rango-do-gui/" >
				Rango do Gui			</a>
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				<article class="elementor-post elementor-grid-item post-1096 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-cases-de-sucesso category-templates-editaveis category-naming" role="listitem">
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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="709" height="795" src="https://oitozerooito.co/wp-content/uploads/2022/05/Capa.jpg" class="attachment-large size-large wp-image-1097" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2022/05/Capa.jpg 709w, https://oitozerooito.co/wp-content/uploads/2022/05/Capa-268x300.jpg 268w" sizes="(max-width: 709px) 100vw, 709px" /></div>
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			<a href="https://oitozerooito.co/2020/12/12/mudda-natural-care/" >
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		<p>O conteúdo <a href="https://oitozerooito.co/2023/07/08/lili-de-grammont/">Lili de Grammont</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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		<title>Pássara Fitoterapia Sensorial</title>
		<link>https://oitozerooito.co/2023/07/03/passara-fitoterapia-sensorial/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Mon, 03 Jul 2023 20:01:29 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editáveis]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Sites]]></category>
		<category><![CDATA[empreendedorismo feminino]]></category>
		<category><![CDATA[fitoterapia]]></category>
		<category><![CDATA[pássara]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=3716</guid>

					<description><![CDATA[<p>O toque liberta.</p>
<p>Construir uma marca empática, humanizada e sensorial foi o nosso desafio ao projetar o posicionamento e identidade visual da @passarafitoterapiasensorial.</p>
<p>O símbolo consiste em uma ilustração fluida de um rosto feminino que surge entre/a partir de pássaros, que remetem à liberdade, feminilidade e proximidade com a natureza que a marca valoriza e advoga a favor, além de remeter ao conceito artesanal do feito a mão. Já o logotipo foi desenvolvido utilizando uma tipografia em caixa alta, sem serifa e com contraste de traço, que aderem à marca elegância e delicadeza. </p>
<p>O conteúdo <a href="https://oitozerooito.co/2023/07/03/passara-fitoterapia-sensorial/">Pássara Fitoterapia Sensorial</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="3716" class="elementor elementor-3716" data-elementor-post-type="post">
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															<img loading="lazy" decoding="async" width="1200" height="675" src="https://oitozerooito.co/wp-content/uploads/2023/07/Telas-01.webp" class="attachment-full size-full wp-image-3746" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/07/Telas-01.webp 1200w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-01-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-01-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-01-768x432.webp 768w" sizes="(max-width: 1200px) 100vw, 1200px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">pássara fitoterapia sensorial</h2>				</div>
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									<h3>O toque liberta.</h3><div><p>Construir uma marca <span class="bold">empática</span>, <span class="bold">humanizada</span> e <span class="bold">sensorial</span> foi o nosso desafio ao projetar o posicionamento e identidade visual da <strong><a style="color: #ad551b;" href="https://www.instagram.com/passarafitocosmetica/" data-cke-saved-href="https://www.instagram.com/passarafitoterapiasensorial/">@passarafitocosmetica</a>.</strong></p><p>O símbolo consiste em uma ilustração fluida de um rosto feminino que surge entre/a partir de pássaros, que remetem à liberdade, feminilidade e proximidade com a natureza que a marca valoriza e advoga a favor, além de remeter ao conceito artesanal do feito a mão. Já o logotipo foi desenvolvido utilizando uma tipografia em caixa alta, sem serifa e com contraste de traço, que aderem à marca elegância e delicadeza.</p></div>								</div>
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															<img loading="lazy" decoding="async" width="1200" height="533" src="https://oitozerooito.co/wp-content/uploads/2023/07/Telas-04.webp" class="attachment-full size-full wp-image-3754" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/07/Telas-04.webp 1200w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-04-300x133.webp 300w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-04-1024x455.webp 1024w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-04-768x341.webp 768w" sizes="(max-width: 1200px) 100vw, 1200px" />															</div>
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									<div>A paleta cromática foi construída utilizando tons terrosos – que remetem aos tons de pele e também à experiência sensorial do toque. Transmite confiabilidade, conforto e proximidade, além de priorizar por uma relação leve e positiva com a natureza e com os processos orgânicos e naturais de desenvolvimento de produtos.</div>								</div>
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									<p>Hoje, o escopo de atuação da marca se divide nos produtos artesanais para uso pessoal e também na difusão de conteúdo e atividades sobre a Yoga massagem Ayurvédica combinadas aos produtos.</p>								</div>
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									<p><span class="texteditor-inline-fontsize"><span class="italic">Cada elemento gráfico desenvolvido a partir do símbolo tem potencial para representar a marca em diversos suportes, tanto no digital quanto no offline e, assim, oferece novas formas de se conectar e fazer parte do cotidiano de seus seguidores e consumidores.</span></span></p>								</div>
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															<img loading="lazy" decoding="async" width="1200" height="675" src="https://oitozerooito.co/wp-content/uploads/2023/07/Telas-15.webp" class="attachment-1536x1536 size-1536x1536 wp-image-3766" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/07/Telas-15.webp 1200w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-15-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-15-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2023/07/Telas-15-768x432.webp 768w" sizes="(max-width: 1200px) 100vw, 1200px" />															</div>
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		<p>O conteúdo <a href="https://oitozerooito.co/2023/07/03/passara-fitoterapia-sensorial/">Pássara Fitoterapia Sensorial</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></content:encoded>
					
		
		<enclosure url="https://oitozerooito.co/wp-content/uploads/2023/07/Comp-1_1_720.mp4" length="2104223" type="video/mp4" />

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		<title>Manahara</title>
		<link>https://oitozerooito.co/2023/06/26/manahara/</link>
		
		<dc:creator><![CDATA[Lauren]]></dc:creator>
		<pubDate>Mon, 26 Jun 2023 23:25:43 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Embalagem]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chás]]></category>
		<category><![CDATA[manahara]]></category>
		<category><![CDATA[naming]]></category>
		<guid isPermaLink="false">https://oitozerooito.co/?p=3552</guid>

					<description><![CDATA[<p>A Manahara é uma empresa de chás orgânicos que se preocupa com o conforto e o bem estar das pessoas. Seu propósito é revigorar a mente e o corpo com sabores que alimentam a alma, trazendo a essência pura das plantas. Nesse projeto, desenvolvemos o naming, a identidade visual, a mídia social e as embalagens dos produtos.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2023/06/26/manahara/">Manahara</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Manahara</h2>				</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://oitozerooito.co/wp-content/uploads/2023/06/marca-dourada-1024x1024.webp" class="attachment-large size-large wp-image-3589" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/06/marca-dourada-1024x1024.webp 1024w, https://oitozerooito.co/wp-content/uploads/2023/06/marca-dourada-300x300.webp 300w, https://oitozerooito.co/wp-content/uploads/2023/06/marca-dourada-150x150.webp 150w, https://oitozerooito.co/wp-content/uploads/2023/06/marca-dourada-768x768.webp 768w, https://oitozerooito.co/wp-content/uploads/2023/06/marca-dourada.webp 1200w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<strong>PT</strong>
<br>A <b>Manahara</b> é uma empresa de chás orgânicos que se preocupa com o conforto e o bem estar das pessoas. Seu propósito é revigorar a mente e o corpo com sabores que alimentam a alma, trazendo a essência pura das plantas.

Nesse projeto, desenvolvemos o naming, a identidade visual, a mídia social e as embalagens dos produtos.								</div>
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															<img loading="lazy" decoding="async" width="683" height="1024" src="https://oitozerooito.co/wp-content/uploads/2023/06/Manahara-tampas-683x1024.webp" class="attachment-large size-large wp-image-3587" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/06/Manahara-tampas-683x1024.webp 683w, https://oitozerooito.co/wp-content/uploads/2023/06/Manahara-tampas-200x300.webp 200w, https://oitozerooito.co/wp-content/uploads/2023/06/Manahara-tampas-768x1152.webp 768w, https://oitozerooito.co/wp-content/uploads/2023/06/Manahara-tampas.webp 800w" sizes="(max-width: 683px) 100vw, 683px" />															</div>
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									<strong>PT</strong>
<br>
Manahara é a união de duas palavras Hindi: “man” e “ahara”, que significam, respectivamente, “mente” e “alimento”. A mandala, é considerada uma representação de energia e também do ser humano e do universo, atuando como um símbolo que estimula a transformação e a evolução.								</div>
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									<strong>PT</strong>
<br>Muito do conceito visual vem do fato do negócio ser voltado para um público que quer vivenciar seus rituais com conforto, e apreciar a essência das plantas. Por isso, características leves acompanham uma paleta de cores inspirada na natureza.								</div>
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-936eebc elementor-widget elementor-widget-text-editor" data-id="936eebc" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<div class="Project-projectModuleContainer-BtF Preview__project--topMargin e2e-Project-module-container"><h6><span style="font-size: 16px;">Créditos</span></h6><div class="Module-module-Bce root module-container-reference"><div class=""><div class="project-module js-project-module--text module project-module-text text align-center module-content-text"><h6 class="main-text">Cliente: <a href="https://www.instagram.com/manaharaoficial/" target="_blank" rel="noopener">Manahara</a></h6><h6 class="main-text">Direção Criativa: Bruna Paz </h6><h6 class="main-text">Design: oitozerooito – Bruna Paz, Larissa Mendes, Pablo de Almeida, Victor Schmitt</h6></div></div></div></div>								</div>
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						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-138aab5" data-id="138aab5" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5b0dbd4 elementor-align-center elementor-widget elementor-widget-button" data-id="5b0dbd4" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
										<a class="elementor-button elementor-button-link elementor-size-sm" href="https://wa.me/5555997039851" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">chame a oitozerooito para co-criar a sua marca</span>
					</span>
					</a>
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					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Branding e Identidade de Marca abaixo:<br><i>More brand and identity design projects </i>below:</h2>				</div>
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				<a class="elementor-post__thumbnail__link" href="https://oitozerooito.co/2022/06/02/baita-pizza/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="640" src="https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-1024x819.jpg" class="attachment-large size-large wp-image-881" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-1024x819.jpg 1024w, https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-300x240.jpg 300w, https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit-768x614.jpg 768w, https://oitozerooito.co/wp-content/uploads/2022/05/baita-pizza-oitozerooit.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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		<p>O conteúdo <a href="https://oitozerooito.co/2023/06/26/manahara/">Manahara</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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		<title>Redesenhar ou não redesenhar uma marca? Eis a questão</title>
		<link>https://oitozerooito.co/2023/04/11/redesenho-de-marca/</link>
		
		<dc:creator><![CDATA[Bruna Paz]]></dc:creator>
		<pubDate>Tue, 11 Apr 2023 12:50:27 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Conteúdo]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Estratégia]]></category>
		<guid isPermaLink="false">https://www.oitozerooito.co/?p=2804</guid>

					<description><![CDATA[<p>Quando é a hora certa de redesenhar uma marca? Provavelmente nunca. Mas se você precisa, estes redesenhos podem te dar boas dicas e insights.</p>
<p>O conteúdo <a href="https://oitozerooito.co/2023/04/11/redesenho-de-marca/">Redesenhar ou não redesenhar uma marca? Eis a questão</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
]]></description>
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					<h1 class="elementor-heading-title elementor-size-default">Redesenhar ou não redesenhar uma marca? Eis a questão</h1>				</div>
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									<p>Quando é a hora certa de redesenhar uma marca? Provavelmente nunca. Mas se você precisa, estes redesenhos podem te dar boas dicas e insights.</p>								</div>
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										<time>11 Abril, 2023</time>					</span>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Quando uma nova marca é projetada e apresentada para uma organização &#8211; seja ela uma empresa, pessoa ou cidade &#8211; provavelmente todos formarão uma opinião.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Quase sempre, o retorno é mais negativo do que positivo e, de repente, todo mundo se torna especialista de marca.</span></span> </span></p><p>Lemos <a href="https://uxdesign.cc/to-rebrand-or-not-to-rebrand-e375d686b662">este artigo aqui</a>, de Rei Inamoto, sobre redesenho de marca, e resolvemos trazer pra você algumas informações importantes sobre esse processo, já que um dos serviços que mais realizamos na <a href="https://www.oitozerooito.co/blog">oitozerooito</a> é o de REDESENHO e REBRANDING de marcas que já atuam no mercado. </p>								</div>
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<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5afb7aa" data-elementor-lightbox-title="new-york_milton-glaser" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgwNywidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL25ldy15b3JrX21pbHRvbi1nbGFzZXIuanBnIiwic2xpZGVzaG93IjoiNWFmYjdhYSJ9" href='https://oitozerooito.co/wp-content/uploads/2023/04/new-york_milton-glaser.jpg'><img loading="lazy" decoding="async" width="768" height="432" src="https://oitozerooito.co/wp-content/uploads/2023/04/new-york_milton-glaser-768x432.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/new-york_milton-glaser-768x432.jpg 768w, https://oitozerooito.co/wp-content/uploads/2023/04/new-york_milton-glaser-300x169.jpg 300w, https://oitozerooito.co/wp-content/uploads/2023/04/new-york_milton-glaser.jpg 852w" sizes="(max-width: 768px) 100vw, 768px" /></a>
<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5afb7aa" data-elementor-lightbox-title="nyc-logo-2023" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgwNiwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL255Yy1sb2dvLTIwMjMuanBnIiwic2xpZGVzaG93IjoiNWFmYjdhYSJ9" href='https://oitozerooito.co/wp-content/uploads/2023/04/nyc-logo-2023.jpg'><img loading="lazy" decoding="async" width="768" height="432" src="https://oitozerooito.co/wp-content/uploads/2023/04/nyc-logo-2023-768x432.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/nyc-logo-2023-768x432.jpg 768w, https://oitozerooito.co/wp-content/uploads/2023/04/nyc-logo-2023-300x169.jpg 300w, https://oitozerooito.co/wp-content/uploads/2023/04/nyc-logo-2023.jpg 852w" sizes="(max-width: 768px) 100vw, 768px" /></a>
<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="5afb7aa" data-elementor-lightbox-title="ads-nyc-logo-2023" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgwOCwidXJsIjoiaHR0cHM6XC9cL29pdG96ZXJvb2l0by5jb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDRcL2Fkcy1ueWMtbG9nby0yMDIzLmpwZyIsInNsaWRlc2hvdyI6IjVhZmI3YWEifQ%3D%3D" href='https://oitozerooito.co/wp-content/uploads/2023/04/ads-nyc-logo-2023.jpg'><img loading="lazy" decoding="async" width="768" height="430" src="https://oitozerooito.co/wp-content/uploads/2023/04/ads-nyc-logo-2023-768x430.jpg" class="attachment-medium_large size-medium_large" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/ads-nyc-logo-2023-768x430.jpg 768w, https://oitozerooito.co/wp-content/uploads/2023/04/ads-nyc-logo-2023-300x168.jpg 300w, https://oitozerooito.co/wp-content/uploads/2023/04/ads-nyc-logo-2023.jpg 852w" sizes="(max-width: 768px) 100vw, 768px" /></a>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Primeira imagem é da a marca feita por Milton Glaser nos anos 70, segunda e terceira simulações com a nova marca aplicada, feita por Graham Clifford.<br></span></span></span></p>								</div>
				<div class="elementor-element elementor-element-91f7d9e elementor-widget elementor-widget-text-editor" data-id="91f7d9e" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">A cidade de Nova York anunciou, há algumas semanas atrás, a sua nova campanha promocional com uma atualização do amado logotipo “I ❤️ NY”, desenhado pelo lendário designer gráfico Milton Glaser, nos anos 70. O novo logotipo diz “We ❤️ NYC” (às vezes lido como “We NYC ❤️</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">”) com um ícone de coração inspirado nos Emojis e com uma tipografia semelhante à Helvetica, usada no sistema de Metrô da cidade.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Em poucas horas, os nova-iorquinos e outros designers gráficos estavam prontos e armados contra o redesenho.</span></span> N<span class="jCAhz ChMk0b"><span class="ryNqvb">ão vamos adicionar mais ódio a essa história, mas ao invés disso, tentar entender tudo o que envolve um redesenho e apresentar outros</span></span><span class="jCAhz ChMk0b"><span class="ryNqvb"> casos – bem-sucedidos – de rebranding.</span></span> <br /></span></p><p><span class="HwtZe" lang="pt">A<span class="jCAhz ChMk0b"><span class="ryNqvb"> análise das grandes marcas foi feita por Rei, com algumas adições nossas de projetos realizados pela <a href="https://www.oitozerooito.co/">oitozerooito</a>.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Fique à vontade para concordar/discordar e nos chamar para conversar mais sobre o assunto!</span></span></span></p>								</div>
				<div class="elementor-element elementor-element-d71635e elementor-widget elementor-widget-text-editor" data-id="d71635e" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span class="notion-enable-hover" data-token-index="0" data-reactroot="">1. citi<br /></span></p>								</div>
				<div class="elementor-element elementor-element-21c346b elementor-widget elementor-widget-image" data-id="21c346b" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
												<figure class="wp-caption">
										<img loading="lazy" decoding="async" width="720" height="405" src="https://oitozerooito.co/wp-content/uploads/2023/04/source-1000-logos-citi-logo.webp" class="attachment-large size-large wp-image-2809" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/source-1000-logos-citi-logo.webp 720w, https://oitozerooito.co/wp-content/uploads/2023/04/source-1000-logos-citi-logo-300x169.webp 300w" sizes="(max-width: 720px) 100vw, 720px" />											<figcaption class="widget-image-caption wp-caption-text">Citigroup branding antes/depois de 2008 | Fonte: <a href="https://1000logos.net/citigroup-logo/">1000 Logos</a></figcaption>
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				<div class="elementor-element elementor-element-67c496b elementor-widget elementor-widget-text-editor" data-id="67c496b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Este exemplo é famoso entre a comunidade de branding e design gráfico.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Em 88, o Citicorp e o Travelers Group se fundiram e tornando-se o Citigroup.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">A marca guarda-chuva foi uma transferência do logotipo do Travelers Group, resultando em uma combinação literal da marca nominativa do Citicorp e do ícone guarda-chuva do Travelers Group.</span></span></span></p>								</div>
				<div class="elementor-element elementor-element-ec66ebd elementor-widget elementor-widget-image" data-id="ec66ebd" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
												<figure class="wp-caption">
										<img loading="lazy" decoding="async" width="500" height="395" src="https://oitozerooito.co/wp-content/uploads/2023/04/desenho-citi-logo-paula.webp" class="attachment-large size-large wp-image-2810" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/desenho-citi-logo-paula.webp 500w, https://oitozerooito.co/wp-content/uploads/2023/04/desenho-citi-logo-paula-300x237.webp 300w" sizes="(max-width: 500px) 100vw, 500px" />											<figcaption class="widget-image-caption wp-caption-text">Esboço inicial por Paula Scher | Fonte: <a href="">Medium.com/@nedwin</a></figcaption>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Reza a lenda que Paula Scher, designer icônica e sócia da <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjf8dul86H-AhXFLrkGHfzFCtoQFnoECAwQAQ&amp;url=https%3A%2F%2Fwww.pentagram.com%2F&amp;usg=AOvVaw3tmWA_PbziMU5aUH4GV6W7" target="_blank" rel="noopener">Pentagram</a>, desenhou em um guardanapo no primeiro encontro em 2007.</span></span><br /></span></p>								</div>
				<div class="elementor-element elementor-element-b7ae70d elementor-widget elementor-widget-text-editor" data-id="b7ae70d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<h3><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Um executivo do time da Citi perguntou a ela: &#8220;Como pode ser feito em tão poucos segundos?&#8221; Paula então respondeu: “Feito em segundos mais 34 anos.”<br /></span></span></span></h3><p> </p>								</div>
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							<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				O primeiro insight sobre o poder do rebranding é que
<b>o Design pode atuar como solução de políticas corporativas:</b> a mudança do logotipo geralmente é um processo político, especialmente em uma fusão de duas megaorganizações como o Citicorp e o Travelers Group. A ideia de Paula combina com elegância as identidades anteriores das duas empresas em uma solução visual simples e inteligente.

Ned Dwyer e Billy Oppenheime foram os resposáveis pelas curiosidades desse projeto.			</p>
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							<img loading="lazy" decoding="async" width="415" height="537" src="https://oitozerooito.co/wp-content/uploads/2023/04/sierra-antes-2015-oitozerooito.png" class="attachment-large size-large wp-image-2834" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/sierra-antes-2015-oitozerooito.png 415w, https://oitozerooito.co/wp-content/uploads/2023/04/sierra-antes-2015-oitozerooito-232x300.png 232w" sizes="(max-width: 415px) 100vw, 415px" />								</a>
											<figcaption class="widget-image-caption wp-caption-text">Antes de abrir em um espaço físico, entre 2013 e 2015, o Sierra era uma marca presente em eventos itinerantes da cidade, mas com pouca identidade.</figcaption>
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							<img loading="lazy" decoding="async" width="700" height="710" src="https://oitozerooito.co/wp-content/uploads/2023/04/sierra-burguer-rebranding-oitozerooito.png" class="attachment-large size-large wp-image-2829" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/sierra-burguer-rebranding-oitozerooito.png 700w, https://oitozerooito.co/wp-content/uploads/2023/04/sierra-burguer-rebranding-oitozerooito-296x300.png 296w" sizes="(max-width: 700px) 100vw, 700px" />								</a>
											<figcaption class="widget-image-caption wp-caption-text">O redesenho de 2015 do <a href="https://www.instagram.com/sierraburguer/">Sierra Hamburgueria</a> veio junto da evolução para uma hamburgueria com espaços aconchegantes, digno de escaladas e aventuras saborosas. Em 2023, ela segue viva, agora em um espaço histórico na cidade, carregando um storytelling que só quem conversa com o Chef Yeti sabe. Foto: <a href="https://www.instagram.com/sierraburguer/">Instagram do Sierra</a></figcaption>
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											<a href="https://www.oitozerooito.co/wp-content/uploads/2023/04/mb-joias-antes-rebranding.png" data-elementor-open-lightbox="no">
							<img loading="lazy" decoding="async" width="704" height="708" src="https://oitozerooito.co/wp-content/uploads/2023/04/mb-joias-antes-rebranding.png" class="attachment-large size-large wp-image-2822" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/mb-joias-antes-rebranding.png 704w, https://oitozerooito.co/wp-content/uploads/2023/04/mb-joias-antes-rebranding-298x300.png 298w, https://oitozerooito.co/wp-content/uploads/2023/04/mb-joias-antes-rebranding-150x150.png 150w" sizes="(max-width: 704px) 100vw, 704px" />								</a>
											<figcaption class="widget-image-caption wp-caption-text">MB Joias, antes do redesenho realizado em 2021.</figcaption>
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							<img loading="lazy" decoding="async" width="480" height="480" src="https://oitozerooito.co/wp-content/uploads/2023/04/mariana-barros-marca.gif" class="attachment-large size-large wp-image-2823" alt="" />								</a>
											<figcaption class="widget-image-caption wp-caption-text">O resultado após o redesenho da marca para Mariana Barros Joalheria Autoral, que hoje já possui uma sede física em Caxias do Sul, RS.</figcaption>
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									<p>2. instagram</p>								</div>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">A marca original foi feita por Cole Rise, um fotógrafo/designer amigo de Kevin Systrom, fundador do Instagram, em 2010. Era um ícone tridimensional que trazia a quantia exata de nostalgia para um aplicativo digital.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">De acordo com o Business Insider, Rise teve apenas uma hora para projetá-lo, já que Systrom tinha que enviá-lo à App Store da Apple a tempo.</span></span> </span></p>								</div>
				<div class="elementor-element elementor-element-04cba0a elementor-widget elementor-widget-image" data-id="04cba0a" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
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										<img loading="lazy" decoding="async" width="720" height="405" src="https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-instagram.webp" class="attachment-large size-large wp-image-2811" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-instagram.webp 720w, https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-instagram-300x169.webp 300w" sizes="(max-width: 720px) 100vw, 720px" />											<figcaption class="widget-image-caption wp-caption-text">Instagram antes e depois de 2016. Fonte: <a href="https://www.shopify.com/blog/instagram-logo#:~:text=In%20May%202022%2C%20Instagram%20rolled,company%20announced%20on%20its%20website.">Shopify</a></figcaption>
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									<p>Quando o novo logotipo achatado com gradiente foi lançado em 2016, o NY Times publicou um artigo chamado “A grande aberração do logotipo do Instagram em 2016”. A Adweek chamou isso de &#8220;uma farsa&#8221;. Não foi a recepção mais calorosa para o projeto de rebranding. Isso fez com que o Instagram removesse – silenciosamente – a história que havia publicado sobre essa mudança de marca de seu blog.</p><p>Ao contrário da recepção dura que esse rebranding recebeu, o crescimento do Instagram não sofreu nada. A base de usuários cresceu de 500 milhões de usuários em 2016 para incríveis 2,27 bilhões de em 2022 (confira <a href="https://www.businessofapps.com/data/instagram-statistics/" target="_blank" rel="noopener">aqui</a>). O surto da Internet durou apenas alguns dias e todos voltaram a usar o aplicativo como nunca.</p><p><span class="HwtZe" lang="pt"> </span></p>								</div>
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										<img loading="lazy" decoding="async" width="525" height="245" src="https://oitozerooito.co/wp-content/uploads/2023/04/ezgif.com-resize.webp" class="attachment-large size-large wp-image-2813" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/ezgif.com-resize.webp 525w, https://oitozerooito.co/wp-content/uploads/2023/04/ezgif.com-resize-300x140.webp 300w" sizes="(max-width: 525px) 100vw, 525px" />											<figcaption class="widget-image-caption wp-caption-text">O rebranding aplicado aos "Stories" com o contorno gradiente.</figcaption>
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							<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				Qual o insight aqui sobre Rebranding (e Branding como um todo)? <br> 
<b>Harmonia entre estética e função</b>: este rebranding não se tratou apenas da alteração do logotipo/marca. Logo após a introdução do novo logo/ícone do app, foi lançado também o recurso Instagram Stories. <br>Ao redor da foto de perfil de cada usuário na interface, havia um anel gradiente, semelhante ao logotipo, indicando um novo upload desse usuário (veja a imagem acima). <br>Foi uma dica sutil, mas clara, que incitou o usuário a continuar verificando mais e mais Stories. O chefe de design na época, Ian Spalter, é um Digital Designer que entendeu a harmonia entre estética e função. 			</p>
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									<p>3. saks fifth avenue</p>								</div>
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									<p>Com origem em Washington D.C. no século 19, <a class="ae lf" href="https://www.saksfifthavenue.com/c/content/about-us" target="_blank" rel="noopener ugc nofollow">em 1924 essa loja icônica abriu na Quinta Avenida em Nova Iorque.</a> Em 2007, <a class="ae lf" href="https://www.pentagram.com/about/michael-bierut" target="_blank" rel="noopener ugc nofollow">Michael Bierut</a> e seu time da <a class="ae lf" href="https://www.pentagram.com/work/saks-fifth-avenue/story" target="_blank" rel="noopener ugc nofollow">Pentagram</a> redesenharam a sua identidade e ressucitaram uma tipografia Script dos tempos antigos.</p>								</div>
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										<img loading="lazy" decoding="async" width="720" height="405" src="https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-saks.webp" class="attachment-large size-large wp-image-2814" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-saks.webp 720w, https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-saks-300x169.webp 300w" sizes="(max-width: 720px) 100vw, 720px" />											<figcaption class="widget-image-caption wp-caption-text">Saks Fifth Avenue branding antes e depois de  2007 | Fonte: <a href="https://1000logos.net/saks-fifth-avenue-logo/">1000 Logos</a>.</figcaption>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Nos últimos anos, várias marcas de moda sofisticadas começaram a mudar de marca.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Todos eles escolheram fontes sem serifa para o logotipo em nome da “utilidade moderna”, conforme explicado por Riccardo Tisci, da Burberry.</span></span> Particularmente, acreditamos que esse<span class="jCAhz ChMk0b"><span class="ryNqvb"> movimento de modernização (e certa massificação) pode ser uma das grandes perdas da indústria da moda do século 21 até agora.</span></span></span></p>								</div>
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										<img loading="lazy" decoding="async" width="720" height="405" src="https://oitozerooito.co/wp-content/uploads/2023/04/logos-redesenhadas-similares.webp" class="attachment-large size-large wp-image-2815" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/logos-redesenhadas-similares.webp 720w, https://oitozerooito.co/wp-content/uploads/2023/04/logos-redesenhadas-similares-300x169.webp 300w" sizes="(max-width: 720px) 100vw, 720px" />											<figcaption class="widget-image-caption wp-caption-text">Marcas de moda se tornando “desinteressantes” | Fonte: <a href="https://www.businessoffashion.com/opinions/luxury/the-revolution-will-not-be-serifised-why-every-luxury-brands-logo-looks-the-same-burberry-balmain-balenciaga/">Business of Fashion</a></figcaption>
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				Rei conta que, com vinte e poucos anos, encontrou uma vez o Sr. Bierut em uma reunião entre a Pentagram e a R/GA (onde trabalhava). Muito eloquente, Bierut explanou sobre Design de marcas e o quanto o Design está atrelado à clareza e articulação de posicionamento tanto quanto à estética e execução.

Nós também acreditamos muito nisso e, por isso, entregamos pilares estratégicos (muitas vezes intangíveis) quanto soluções visuais e palpáveis para nossos clientes de marca.
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									<div class="DVHrxd"><div class="lRu31"><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Ao contrário de depender de um tipo de letra sem serifa para &#8220;modernizar&#8221;, a equipe de Bierut reinterpretou o antigo estilo de letra da Saks Fifth Avenue, usado anteriormente na década de 1970.</span></span></span></div></div>								</div>
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										<img loading="lazy" decoding="async" width="720" height="405" src="https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-saks-pentagram.webp" class="attachment-large size-large wp-image-2816" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-saks-pentagram.webp 720w, https://oitozerooito.co/wp-content/uploads/2023/04/rebranding-saks-pentagram-300x169.webp 300w" sizes="(max-width: 720px) 100vw, 720px" />											<figcaption class="widget-image-caption wp-caption-text">Saks Fifth Avenue rebranding em 2007 | Fonte: <a href="https://www.pentagram.com/work/saks-fifth-avenue/story">Pentagram</a></figcaption>
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							<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				Outro insight importante sobre Rebranding<br> é que <b>ser moderno não é apenas sobre um tipo de letra:</b> muitos designers gostam de usar – e defender – tipos de letra sem serifa em prol da modernização. É um argumento fácil de fazer. No entanto, Rei (e nós) acreditamos que o Sr. Bierut e sua equipe de designers não se contentarem com a utilidade preguiçosa e óbvia de um tipo de letra sem serifa. <br>Em vez disso, eles voltaram no tempo, abraçaram a antiga letra script da marca e a revigoraram de uma maneira refrescantemente moderna, especialmente em suas várias aplicações. Para se destacar em meio a um nicho com marcas semelhantes, é bem provável que Bierut, eloquentemente, explicou o quanto a marca poderia se beneficiar da diferenciação.			</p>
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									<div class="ha hb hc hd he"><h3 id="887e" class="mp kj hh bd kk mq mr ms ko mt mu mv ks jv mw mx ku jz my mz kw kd na nb ky nc bi">Após esses exemplos de Rebranding, você deve ter percebido que redesenhar uma marca envolve muito mais do que um ícone ou fonte atualizada.</h3></div>								</div>
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									<p>E existem sim alguns momentos que podem nortear esse processo de redesenho para que ele tenha sucesso. Se for um destes 3 abaixo, talvez seja a hora de conversar com especialistas em negócios e designers/diretores criativos.<span class="HwtZe" lang="pt"><br /></span></p>								</div>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">1. Mudança no negócio</span></span></span></p>								</div>
				<div class="elementor-element elementor-element-55ab2d2 elementor-widget elementor-widget-text-editor" data-id="55ab2d2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Uma mudança clara na direção do negócio, uma fusão ou expansão global são exemplos de momentos para um Rebranding.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Para o Citi, foi uma fusão que justificou o processo, embora tenha levado 8 anos para eles tomarem essa decisão.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Para a cidade de Nova York, a necessidade de se comunicar com o público da cidade após momentos pandêmicos que mudaram a forma como nos relacionamos.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">O rebranding tende a dar errado quando o motivo é “o novo sócio não gosta do logotipo” ou “temos um novo Diretor de Marketing”.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">A mudança na gestão muitas vezes não é um momento para o rebranding.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">A decisão deve ser tomada antes mesmo de o trabalho começar.</span></span> <br /></span></p>								</div>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">2. Mudança no produto</span></span></span></p>								</div>
				<div class="elementor-element elementor-element-fd0fd4f elementor-widget elementor-widget-text-editor" data-id="fd0fd4f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">No caso do Instagram, o produto estava sendo atualizado de forma significativa.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Se a equipe de Design tivesse redesenhado o logotipo e outros ativos de forma superficial, como apenas o tipo de letra, o rebranding não seria bem sucedido.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">O rebranding do Instagram foi bem integrado ao produto e foi funcionalmente significativo, não apenas esteticamente.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">A ressalva, no entanto, é que esse tipo de rebranding deve ser feito de forma muito seletiva.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Não se deve fazer rebranding toda vez que houver uma mudança no produto.</span></span> <br /></span></p>								</div>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">3. Mudança no mercado</span></span></span></p>								</div>
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									<p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Esse, provavelmente, é o momento mais complexo de redesenhar.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Como no caso das marcas de moda mencionadas acima, a mudança foi a digitalização da experiência do consumidor e todos eles argumentaram que um rebrand para modernizar era necessário.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">O problema é que “o que todos estão fazendo” é uma armadilha fácil.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Adotar essa abordagem pode levar à homogeneidade, e é exatamente isso que o branding não deveria fazer.</span></span></span></p><p><span class="HwtZe" lang="pt"><span class="jCAhz ChMk0b"><span class="ryNqvb">Uma empresa que puxou esse gatilho em um momento peculiar é a empresa anteriormente conhecida como Facebook.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">No outono de 2021, os arquivos do Facebook, conforme revelados por Frances Haugen e publicados no Wall Street Journal, foram a tempestade perfeita.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">O Facebook foi renomeado para Meta para desviar a atenção de sua imagem desgastada.</span></span> <span class="jCAhz ChMk0b"><span class="ryNqvb">Se isso foi bem-sucedido ou não, vamos deixar que você decida.</span></span> </span></p>								</div>
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									<p><span class="HwtZe" lang="pt"> <span class="jCAhz ChMk0b"><span class="ryNqvb">Com certeza há muito mais exemplos de rebranding bem-sucedidos (e malsucedidos também) que poderíamos incluir por aqui.</span></span> Mas que tal conversar sobre eles pessoalmente ou em uma reunião online? Nós adoramos falar sobre Design e o seu impacto no mundo.<br /></span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Conheça mais projetos da oitozerooito de Rebranding e Redesenho de Marca abaixo:</h2>				</div>
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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="533" src="https://oitozerooito.co/wp-content/uploads/2024/11/DZF_2173-GOVBR-1024x682.webp" class="attachment-large size-large wp-image-5352" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2024/11/DZF_2173-GOVBR-1024x682.webp 1024w, https://oitozerooito.co/wp-content/uploads/2024/11/DZF_2173-GOVBR-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2024/11/DZF_2173-GOVBR-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2024/11/DZF_2173-GOVBR-1536x1024.webp 1536w, https://oitozerooito.co/wp-content/uploads/2024/11/DZF_2173-GOVBR.webp 2000w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2024/11/07/govbr-governancabrasil/" >
				Governançabrasil | Govbr			</a>
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			conheça 		</a>

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			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="534" src="https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-1024x683.webp" class="attachment-large size-large wp-image-2335" alt="" srcset="https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-1024x683.webp 1024w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-300x200.webp 300w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-768x512.webp 768w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags-1536x1024.webp 1536w, https://oitozerooito.co/wp-content/uploads/2023/01/SS_flags.webp 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2023/01/13/sunset-sessions/" >
				Sunset Sessions			</a>
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			conheça 		</a>

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				<article class="elementor-post elementor-grid-item post-1926 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-cases-de-sucesso category-design" role="listitem">
				<a class="elementor-post__thumbnail__link" href="https://oitozerooito.co/2022/12/16/margem/" tabindex="-1" >
			<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="800" height="450" src="https://oitozerooito.co/wp-content/uploads/2022/12/margem-redesenho-marca-oitozerooito-18-1024x576.webp" class="attachment-large size-large wp-image-1936" alt="Redesenho de marca da festa margem, de Santa Maria, RS." srcset="https://oitozerooito.co/wp-content/uploads/2022/12/margem-redesenho-marca-oitozerooito-18-1024x576.webp 1024w, https://oitozerooito.co/wp-content/uploads/2022/12/margem-redesenho-marca-oitozerooito-18-300x169.webp 300w, https://oitozerooito.co/wp-content/uploads/2022/12/margem-redesenho-marca-oitozerooito-18-768x432.webp 768w, https://oitozerooito.co/wp-content/uploads/2022/12/margem-redesenho-marca-oitozerooito-18-1536x864.webp 1536w, https://oitozerooito.co/wp-content/uploads/2022/12/margem-redesenho-marca-oitozerooito-18.webp 1920w" sizes="(max-width: 800px) 100vw, 800px" /></div>
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			<a href="https://oitozerooito.co/2022/12/16/margem/" >
				Margem			</a>
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		<p>O conteúdo <a href="https://oitozerooito.co/2023/04/11/redesenho-de-marca/">Redesenhar ou não redesenhar uma marca? Eis a questão</a> aparece primeiro em <a href="https://oitozerooito.co">oitozerooito</a>.</p>
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